Wednesday, 1 February 2017

Star Wars: The Force Awakens - The seven key areas

Star Wars: The Force Awakens - The seven key areas

The issues raised by media ownership in contemporary media practice;
Star Wars Is owned by Disney who also own marvel entertainment, Pixar and The Muppets. Disney own rights to Lucas Films and everything the made they funded StarWars and it as made by Bad Robot and Lucas films because it is owned by Disney the film was able to have a big budget of 245 million so they where able to film on real 35mm film and make most of the sets to keep in tradition with the old films, the house hold names of Disney and Lucas films nearly made it market its self because of the hype behind a Disney film and a Star Wars film this may of been the reason behind the success over the opening weekend because people would go to see it just because it’s a Star Wars film or a directors loyal fans.

           The importance of cross media convergence and synergy in production, distribution and marketing; 
              Disney can use their size to promote a film as many people are interested in Disney films and therefore trust them that it will be a good film. Charles Lippincott was in charge of the marketing of A New Hope which consisted of T-shirts, posters, toys, trailers and billboards. However, Lippincott wanted to boost marketing by looking at other devices such as securing deals with Stan Lee, Marvel Comics and Roy Thomas for comic book adaptations as well as novelised adaptations with Del Rey Books. Although Star Wars merchandise was available to enthusiastic children upon release, only Kenner Toys—who believed that the film would be unsuccessful—had accepted Lippincott's licensing offer.sSmall companies can work together to promote business' by advertising to their specific audiences, this way, they can get a broader variety of people who see the advertisements and both the companies may end up becoming larger and gaining other audiences. It was distributed and published by Walt Disney Studios Motion Pictures. The companies worked together by providing their audiences with trailers which addressed more audiences as they had an insight to the film.The technologies that have been introduced in recent years at the levels of production.
The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; 

           The introduction of digital film has influenced the types of film made because producers are starting to film movies on IMAX (64MM) as more people prefer the ultimate cinematic experience, therefore, digital film influences the ways that producers film. Usually, films are made with a 32mm film, yet IMAX is 64mm. As watching films can be expensive, people like to download them at home so they can watch them without having to pay. Also, if cinema trips are too expensive, people quite often buy Blu-ray discs so that it can still be good quality whilst being at home. The types of technology that Star Wars: The Force Awakens used was also IMAX film as J.J. Abrams filmed part of it in IMAX. CGI was also used during the film for most of it as some of the characters were not real.
           The significance of proliferation in hardware and content for institutions and audiences; 
Film companies have had to alter the way they work because a lot of people can access the films on their phones or consoles. There are also sites such as Netflix or Now TV where you can watch the films a lot cheaper. Therefore, a lot more people stay at home to watch the movies and so less money goes towards the cinema industry. Audiences have changed their viewing habits by watching them on illegal websites or downloading the content. With Star Wars: The Force Awakens, many people had gone to the cinema to watch it as it was a long awaited film that many people were wanting to go see and audiences will not have wanted to wait until the films have come out on other sites or on Netflix this dose include the fact of piracy and the major problem this is luckely the blight isnt quite as harmful to large company's like Disney. 
           The importance of technological convergence for institutions and audiences; 
         The Force Awakens was marketed was by making teaser trailers and then actual trailers, posters that went on billboards, being spread all over social media which I think was the best. On youtube, the teaser trailer gained 77 million views on one video and then 42 million views on another. Rather than keeping the audience together, institutions are trying to 'trigger engagement' in a variety of ways. They are using a new technique of push media Vs. Pull Media- they're pushing media towards us and the audience is choosing what media they want and in what form, hence pulling it in. Different technological systems evolve which improve the film industry.
          The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; 
              The film was marketed in the USA, Europe and the rest of the world by using trailers and posters which are specific to the country. For example, the posters would have different language to represent the country and their specific language use. In China, the film poster was different to the one in England and this will have been because there is a different ideology so the producers would have wanted to make a poster that would fit the audience of a country Producers also create a cliff hanger when they show the trailers, this brings in the audience as they want to know more, knowing that it was created in the same place as James bond may encourage British audiences the currant even bond made a appearance Despite the film having well-known Western actors star in it which would help to pull in audiences, the film lacked any Asian or Eastern actors, who would appeal to the foreign audiences.

           The ways in which the candidates’ own experiences of media consumption illustrate              wider patterns and trends of audience behaviour

Recent movie viewing habits mean that online-streaming is more popular and more accessible. This also has led to illegal pirate streams too, which were very popular around the film’s release, taking away some of the film’s ticket sales. Many people who streamed from these illegal sites however, were viewing it as a repeat, so the studio still took some money.However, despite this, the majority of people still went to the cinema to view the film. With a few thousand screens around the world showing it over several months, bringing in massive amounts of money ($2 Billion worldwide box office). Many people even went back to the cinema several times to see it.The other option to view this film is to wait for its Blu-Ray and DVD release (released in April 2016) and view it. This doesn’t bring in as much money for the studio but allows the audience to view it multiple times and share with others.Personally, I both went to the cinema and purchased the Blu-Ray for this film. This allowed me to watch the film at the time of release as well as watch it again on demand. Many others that I know also follow the same trend.

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