Wednesday, 1 February 2017

Ex Machina The seven key areas

The issues raised by media ownership in contemporary media practice;The people who own the media company influence the type of film by adding their own personal touches to it and directing it in their own way. Therefore, if it is a successful company, like Disney, the film may succeed as its being directed in a way that a lot of audiences like. A lot of big companies create big films and gain a lot of the money, but there has been times when small companies have created big films, for example, 'The King's Speech' was successful yet it was only made by a small company, this will have been because a lot of Americans like the royal family, therefore, many people will have watched it and the film will have gained publicity. Film 4 and DNA films made Ex Machina and this impacted on the films as the production companies are not that popular therefore, the film did not make a big impact on the film industry. 

The importance of cross media convergence and synergy in production, distribution and marketing;
Companies go through a 3 step production system; Pre-production, Production and Post-production. What happens in Pre-production is all the planning, so, costume designing, script writing, finding locations and storyboarding. Production is all of the filming, composing and framing. Finally, post-production is the editing, after the films has been captured, where the music, colour-correction and special effects are added. Disney can use their size to promote a film as many people are interested in Disney films and therefore trust them that it will be a good film. Small companies can work together to promote business' by advertising to their specific audiences, this way, they can get a broader variety of people who see the advertisements and both the companies may end up becoming larger and gaining other audiences. Universal pictures had distributed the film and they cooperated by producing trailers and making posters which helped with the publication of the film.

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; 
 As watching films can be expensive, people like to download them at home so they can watch them without having to pay. Also, if cinema trips are too expensive, people quite often buy Blu-ray discs so that it can still be good quality whilst being at home. Ex Machina had used special effects for Ava's and all of the artificial intelligent bodies.The introduction of digital film has influenced the types of film made because producers are starting to film movies on IMAX (64MM) as more people prefer the ultimate cinematic experience, therefore, digital film influences the ways that producers film. Usually, films are made with a 32mm film, yet IMAX is 64mm.
The significance of proliferation in hardware and content for institutions and audiences;  
Film companies have had to alter the way they work because a lot of people can access the films on their phones or consoles. There are also sites such as Netflix or Now TV where you can watch the films a lot cheaper. Therefore, a lot more people stay at home to watch the movies and so less money goes towards the cinema industry. Audiences have changed their viewing habits by watching them on illegal websites or downloading the content. With Ex Machina, as it was not such a popular film, more people would have waited until it was available online, or perhaps was scrolling a long lists of films and found it and then watched it on websites that have full movies. 
The importance of technological convergence for institutions and audiences; 
Different technological systems evolve which improve the film industry. The ways that Ex Machina was distributed was by making trailers, posters and putting it over social media which is the main effective distributive way as there is a massive audience that use social media, therefore it was easily seen. Rather than keeping the audience together, institutions are trying to 'trigger engagement' in a variety of ways. They are using a new technique of push media Vs. Pull Media- they're pushing media towards us and the audience is choosing what media they want and in what form, hence pulling it in. 

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;
Film companies try and attract their audience by using a variety of techniques such as special effects, action scenes and two protagonists- Good and bad. It depends on the genre that they are using as some audiences prefer particular genres whereas bigger audiences prefer another. Producers also create a cliff hanger when they show the trailers, this brings in the audience as they want to know more. The film was marketed in the USA, Europe and the rest of the world by using trailers and posters which are specific to the country. For example, the posters would have different language to represent the country and their specific language use. 

The ways in which the candidates' own experience of media consumption illustrate wider patterns and trends of audience behaviour. 
The wide variety of media consumption is decreasing the profit in the film industry, whilst also bringing popularity to it, therefore, it is neither a good or bad thing. I think that the developments of audience behavior from media consumption is a good thing as it is letting people be able to watch many different media perspectives instead of having to go to the cinema each time or going out to buy a film. 

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